BMW Concept 90
In celebration of 90 years of BMW Motorrad along with 40 years of the iconic R 90 S, BMW chose the Concorso d’Eleganza Villa d’Este 2013 as the stage to unveil its modernized version of the classic motorcycle — the BMW Concept 90. Teaming up with Roland Sands Design ‘RSD,’ the Concept 90 pays homage to BMW’s bike of the ’70s, most noticeably with the use of the original Daytona Orange paint. The Concept 90 further translates the essence of the R 90 S in the faring, fuel tank and rear portions of the updated bike. To rejuvenate the bike’s design, halogen lighting was swapped with a BMW LED headlamp and a plethora of customs parts were crafted for the project.