Smells like Marrakech

Hello everyone! I know its still November but yesterday H&M showed us the new Spring 2014 Collection. The press event took place in an area that was inspired by the east culture and it was like you were in Marrakech for real. The Collection was also very interesting as always. The swedish aesthetic was there for sure. Straight lines, good quality, affordable prices and that fashion vibe made that place a true paradise. Gentlemans Diary was there to see the collection and to hang out with some really cool people.  This season for H&M cool meats sporty and make your day and night outfits look effortless. Jackets, parkas, shirts, shorts and cool accessories will be your spring partner in crime. Take a look at the pictures below and feel that magic vibe. Until next time you guys don't forget to stay inspired!

See you soon,