Balancing art and technology, Moncler has customised the new Leica X “Edition Moncler” while Fabien Baron shot, with Leica cameras, a series of photographs in Greenland that become an exhibition unveiled in London at Sotheby’s on 14th October, during Frieze Art Fair.
“Since 1952 the foundation year of Moncler, innovation has been the main asset of the brand. Matching technical excellence with aesthetic research is at the core of Moncler, the Leica & Moncler project is strictly linked to this distinctive feature of the brand. I am so proud of this new collaboration; a 360° project starting from Leica hi-end technology, through to the art photography and the creativity of a visionary artist as Fabien Baron, landing to Greenland to catch the spirit of Moncler, the magnificence of the ice. I thank Fabien for the solemnity of his pictures capturing the world of Moncler” – said Remo Ruffini, Moncler President.