New ISSEY MIYAKE Store in London

ISSEY MIYAKE opened a new flagship store at 10 Brook Street, London W1S 1BG. With over 5,000 sq feet and a frontage of 60 feet, the store occupies a prominent position between Bond Street and Hanover Square in the centre of Mayfair.

Formally a bank, Tokujin Yoshioka has taken the space back to its original structure and transformed it into a visually enticing exploration of the old combined with advanced new elements. The juxtaposition of these opposing finishes creates a fascinating open structure that both surprises and delights the eye. All furniture, fittings and seating has been designed by Tokujin Yoshioka.