David Beckham hosted a party on Wednesday 28th of February to mark the launch of his new men’s grooming brand, House 99. Hosted in London’s warehouse club Electrowerkz, the evening featured performances by Loyle Carner and DJ sets from Nick Grimshaw and Josh Ludlow. Luckily I was invited as well. The vibe was great and the guests were dope!
The world of experimental hairstyles and changing looks is a well-known to Beckham. “I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so,” he said.
Guests were enlivened by Carner’s performance, which included an impromptu freestyle rap dedicated to the footballer and songs from his hit album “Yesterday’s Gone.” Dressed in a black Champion hoodie, the rising star drew a crowd of exhilarated guests who rapped along to his confessional, soul-searching lyrics. Fábio Marques, the renowned barber from Lisbon’s Figaro’s barbershop who helped Beckham with the venture, was also in attendance. Figaro’s is known as a haven of male grooming and feels like an old-fashioned club with tiled floors, brick arches and animal heads on the walls.
House 99 rolls out to retailers in 19 countries starting this week.