Topman / NewGen Men: Menswear Rules Britannia
Topman brings you short filmed directed and edited by Cinematographer
Craig Thomas, to the soundtrack of White Noise by Seye. This film
documents a day out in London following the 5 Topman models around
whilst they were shooting at famous London tourist attractions. The boys
are being shot for the NeGen Men t-shirt campaign wearing t-shirts
designed by: Lou Dalton, Christopher Shannon, James Long, Katie Eary and
Sibling. T-shirts go on sale on the 7th of June at selection Topman
store and at topman.com. £5 of each sale goes to the British Fashion
Council Princess of Wales Charitable Trust which goes towards helping
young British designers.