The Rockstar. Born and raised in Los Angeles, CA, he started his musical career while still attending Brentwood High School; the front man and primary songwriter of a band which would later become the award-winning, chart-topping legends: Maroon 5.

The Entertainer. Frequently lighting up our screens, he is a coach on the three-time Emmy Award winning NBC hit series, The Voice, and has also appeared in Family Guy; 30 Rock and American Horror Story. Charismatic, endearing and enthusiastic, he’s the guy you’d want as your brother, your wing-man, who looks like he’d be fun to hang out with, because guess what, he is.

The Style Setter. Unapologetically real, always true to himself, his authentic All-American rockstar style is unaffected by trends but always on-point. Unafraid to try something new, whether it’s bleached blonde hair with dark roots or jet black all-over, and with tattoos pretty much everywhere, his natural good looks convey an attitude that’s cool yet uncontrived.
YSL Beauty is proud to welcome on board the supremely talented recording artist, actor, and presenter Adam Levine. A multifaceted modern man, he is the embodiment of Y, the latest masculine fragrance launch by YSL.

Adam will enrich the universe of Y, inspiring others with his sense of accomplishment, and bringing his considerable creativity, infectious sense of humour and catchy personality to a wide audience in the USA and around the world. With his own Instagram fan-base of over 10 million followers, Adam will engage a stylish, music-loving audience, his popular appeal ensuring a wide-reaching public and social presence. A perfect pairing for Y’s innovative spirit & creative style, the fragrance is rooted in that same sense of freedom that Adam personifies.

“I’m psyched to be collaborating with YSL Beauty, a brand which has always appealed to me for its standout style and groundbreaking imagery. As a musician, I relate to the raw passion and strong sense of individuality of YSL; and being a part of the story of Y is exciting to me - it is not the story of one man, but of a whole creative generation. I’m excited to develop our relationship and see where it will lead.” Adam Levine

“Adam Levine is the perfect fir for the brand and what our new fragrance Y represents. A star of the music world, a familiar face on our screens, a true talent, he brings a new dimension to YSL Beauty.” - Alexandre Choueiri, President, International Designer Collections, L’Oréal USA

Native Union Releases a Solid Marble Charging Dock for Apple Lightning Devices

Continuing to combine the finest materials, functional design and considered details, Native Union releases a solid marble charging dock compatible with Apple Lightning devices, from iPhones to iPads. Complementing its Apple Watch version from last year, the genuine marble DOCK+ also features aircraft-grade aluminum, and a 4-foot braided MFi Certified Lightning Cable.



Lamborghini, Mustang and Audi Themed Xbox Consoles Created For Forza Horizon 3

To celebrate the release of Forza Horizon 3 Xbox has released three car themed custom consoles. The region specific release sees France receive a retro Ford Mustang console, Germany a Audi R8 and Australia a Lamborghini design. The different regions also have specific methods of getting your hands on them. In France, you can possibly win by commenting and liking on their Twitter,Facebook and Instagram. In Germany, you have to enter a competition viaFacebook (you must be a German resident to enter). And, in Australia, you can enter the contest if you buy Forza 3 from the Microsoft store. If you’ve already purchased it, then you can still enter by sending Xbox Australia a private message on Facebook.


The 100-Inch Sony Z9D 4K Is the TV of Our Dreams

Sony’s latest high-end entertainment development comes in the form of the Z9D 4K 100-inch TV. As part of the Z series which focuses on innovative visual quality, the new model features some heavy hardware. A 4K X-Reality PRO picture processor allows for unparalleled clarity and highly realistic detail, while a Backlight Master Drive™ controls LED brightness individually, meaning the darkest LEDs could be placed side-by-side with the brightest for intense contrast. Fully integrated with Android, Netflix, Hulu and Amazon Video, you won’t want to leave your house ever again. The TV is expected to release later this year for no less than $10,000 USD as the 75-inch model currently retails for about that.

The iPhone 7 Plus May Feature a Dual Camera

Leaked photos of the forthcoming iPhone 7 continue to circulate the webosphere ahead of its official release later this year (likely in September). Earlier in the week, we premiered a video that highlighted the smartphone’s new camera design, and today we deliver a look at what may be the iPhone 7 Plus’s dual-camera setup. Appearing in three colors beneath the standard 7 version below, little is known of the Plus’s camera upgrade, or if it is a newer version dubbed the iPhone 7 Pro, but we’re definitely excited for its possible capabilities. A dual-camera system offers a number of welcomed upgrades, including improved background defocus and low-light performance.

Be sure to stay tuned, as more details will surely come to light over the next two months.


If you find yourself reaching for your wallet to buy new clothes in order to boost your confidence, hold off. You'd be surprised by how much grooming helps to find the real you. Managing your body, hair or changing your hairstyle, will impart a newfound confidence. Right here, we present 3 essential grooming products that every gentleman must own.


Forget the self-help section and cash-swindling life coaches, when it comes to getting ahead in life, it’s fragrance that’s your best friend. A fragrance that will liberate you from the stereotypical male bullshit and will help you be the most attractive man you could be: YOURSELF.

AXE SIGNATURE OUD WOOD & DARK VANILLA is the perfect choice. A long lasting fragrance with sophisticated scents developed by perfumers in the world and a new pump format which contains 0% gas, make this product more precise and less overpowering. This fresh and eclectic fragrance is for sure our number one choice for everyday use.


Sweating is not welcome even at the gym! Sweat marks also! But why exactly do we sweat? Sweating is your body’s mechanism to cool down and the familiar unpleasant odor is caused by bacteria that live on our skin. Efficient antiperspirant products is the solution and they come in a variety of different formats, so it’s up to you to decide what you feel most comfortable with.

AXE SIGNATURE ANTI-MARKS PROTECTION offers both formats and a 48h protection against sweating for a long-lasting freshness.  At the same times it will protect you from white and yellow clothe marks. That will allow you guys to keep your style impeccable for longer and longer. This product is packed with great innovations that makes it stand out for sure


Αν ετοιμάζεσαι να αδειάσεις το πορτοφόλι σου αγοράζοντας καινούρια ρούχα για να νιώσεις καλύτερα, ίσως πρέπει να περιμένεις. Η σωστή περιποίηση του εαυτού σου, θα σε κάνει σίγουρα να νιώσεις καλύτερα. Περιποιήσου το σώμα και τα μαλλιά σου και θα δεις αμέσως την αυτοπεποίθηση σου να εκτινάσσεται. Δες 3 προϊόντα περιποίησης που κάθε άντρας θα πρέπει να έχει στη συλλογή του.


Ξέχνα τα βιβλία που σου λένε πως να ενισχύσεις την αυτοπεποίθηση σου και τα σεμινάρια life coaching. Ένα καλό καθημερινό άρωμα θα γίνει ο καλύτερος σου φίλος. Αυτό που θα σε απαλλάξει από τα στερεότυπα και τα κλισέ και θα σε βοηθήσει να γίνεις ο πιο ελκυστικός άντρας που μπορείς να είσαι: ο εαυτός σου.

Το AXE SIGNATURE OUD WOOD & DARK VANILLA είναι μια εξαιρετική επιλογή. Άρωμα που διαρκεί, με εκλεπτυσμένες και σοφιστικέ νότες, φτιαγμένο από κορυφαίους αρωματοποιούς και με βασικές νότες αυτές του ξύλου και της σκούρας βανίλιας. Επιπλέον ο ειδικός μηχανισμός σπρέι δεν περιέχει προωθητικά αέρια για ακριβή εφαρμογή και καλύτερη αίσθηση. Με τη φρεσκάδα και την απαλότητά του, το άρωμα αυτό είναι αδιαμφισβήτητα μια ιδανική επιλογή για καθημερινή χρήση.


O ιδρώτας δεν είναι ευπρόσδεκτος ούτε στο γυμναστήριο! Τα σημάδια από αυτόν στα ρούχα επίσης! Αλλά έχετε αναρωτηθεί ποτέ γιατί ιδρώνουμε? Ο ιδρώτας είναι η φυσική διαδικασία του σώματος να μειώσει την θερμοκρασία του και η δυσάρεστη μυρωδιά που έρχεται μαζί με αυτόν είναι αποτέλεσμα της υγρασίας και των βακτηρίων που ζουν στην επιδερμίδα μας. Αποτελεσματικά προϊόντα ενάντια στον ιδρώτα είναι η λύση. Διαθέσιμα σε διαφορετικά formats είναι στο χέρι σου να επιλέξεις αυτό με το οποίο νιώθεις πιο άνετα.

Το AXE SIGNATURE ANTI-MARKS PROTECTION προσφέρεται σε roll on αλλά και σε σπρέι και σου δίνει 48ωρη προστασία από την εφίδρωση για αίσθηση φρεσκάδας και καθαριότητας που διαρκεί. Επιπλέον προστατεύει από τα λευκά και κίτρινα σημάδια στα ρούχα διατηρώντας το στυλ σου ακαταμάχητο. Ένα καινοτόμο προϊόν που σίγουρα ξεχωρίζει. 

OMEGA Introduces its First METAS-Certified Master Chronograph

Last year’s OMEGA Globemaster will forever hold a special distinction: the first-ever timepiece to be certified by the insane eight-step METAS (the Swiss Federal Institute of Metrology) process — the certification tests of which appear below. Now the Swiss watchmaker is back with its first-ever METAS-certified master chronograph: the Seamaster Planet Ocean Chronograph 45.5mm. Ditching the Seamaster’s original coaxial caliber 9300 movement in favor of the brand new automatic coaxial chronometer caliber 9901/9900, this Seamaster features the likes of a helium escape valve (for saturation diving), water resistance of up to 2,000 feet, and a 60-hour power reserve.

Pictured above in Sedna gold and stainless steel with a blue ceramic bezel, the Seamaster Planet Ocean Chronograph 45.5mm is available now for CHF 14,500 (approximately $14,862 USD).

Personalised Shoes? Santoni Shoes!

Santoni introduces a new and exclusive personalization service for its digital clientele. The protagonist is the icon of the Maison, the Carter model with a double buckle, which has become over the time the emblem of the Santoni style. Learn below how you can create your own unique pair of Caters step by step. 

Step 1: Enter the “MYSANTONICOLOURS” section of the website

Step2: You can customize your own Carters by picking one colour from the wide range or even by creating unexpected two-coloured combinations, all painted by hand by Santoni master craftsmen. The palette consists of 16 shades with more than 500 possible combinations.

Step 3: An additional element of personalization is the possibility to sign the internal sole with one’s own initials thanks to a hot branding machine.

In 3 simple steps, luxury fans and style maniacs can order a unique customized product and receive it at home in 4 weeks. The new “MYSANTONICOLOURS” service, an evolution of a creative process since-ever married with the highest craftsmanship, addresses to satisfy the gentleman who loves to actively contribute to the creation of an exclusive product with his own taste and individuality. So hurry up gentlemen, visit now and get your own personalized Carter pair of shoes!

CORNICHE Heritage 40

A Classic Watch, With A Dash of New –
The Heritage 40 In Rose Gold - Gentlemans Diary's latest addiction!

The Heritage 40 brings a range of fresh details and comes in four different versions, all featuring ceramic dials and hand-applied markers. The white dial rose gold version is one of the most classic pieces, with its blue anodized dauphine hands providing an exciting contrast we’ve all grown to love. Its stylish looks make it the perfect dress watch, but then again, it’ll look just as good on the beach. A true gentleman always selects his timepieces carefully, paying attention on details and design. Corniche watches is one of the those brands that combine both. Visit now their official site by clicking here and dive deep in the corniche watches world. 

IWC Schaffhausen Mark XVIII Top Gun Miramar

IWC Schaffhausen’s Top Gun tribute series to the 1986 film has become one of the watch brand’s most popular lines within the Pilot collection since its introduction in 2012, making the unveiling of the Mark XVIII Top Gun Miramar at this year’s SIHH watch fair a natural progression. Encased in a 41mm ceramic case, the timepiece stays true to its Miramar lineage with a minute and seconds on the main chapter ring and hours on the inner red chapter ring. This mirrors the historical need for military and aviation-geared watches to accurately display seconds, which were crucial to determining location in an era before advanced aviation tools. Powered by an automatic caliber 30110 with a 42-hour power reserve, the case is also shielded to electromagnetism to reduce interference with cockpit instruments. An embossed green calfskin leather strap frames the timepiece, which was designed to emulate the nylon NATO straps of the military.


Ladies & Gentlemen,

Let us introduce you to the world of watchmaking and the IWC universe. A few days ago we had the opportunity to visit Schaffhausen City and to dive deep in the IWC world. IWC is a premium brand in the international luxury watch segment, well known for their top-quality products in haute horlogerie. Located in Schaffhausen city more than 1100 employees, including 120 eminently qualified watchmakers, are involved in the development, manufacture and distribution of perfect mechanical masterpieces. 


IWC’s historic headquarters with the newly built extensions and the IWC museum

The company has made its name internationally through a passion for innovative solutions and technical inventiveness. As one of the world’s leading premium brands in the luxury watch segment, IWC creates masterpieces of haute horlogerie, which combine engineering and precision with exclusive design. The reputation of the brand from Schaffhausen is founded not least on the fact that its highly qualified employees master every step of the production process behind in-house movements and complications such as the minute repeater, the tourbillon and the perpetual calendar. For the designers and construction specialists at IWC, the claim to excellence, “Probus Scafusia” – “Craftsmanship made in Schaffhausen”, which was first formulated in 1903, is not only an enormous challenge; it is also their great passion.

Every IWC watch is professionally finished by masters of their trade. For they are the individuals whose trained eyes, nimble fingers and precision instruments put together IWC watches from a collection of single parts: each a fascinating showpiece of meticulous workmanship, functionality and design; each an outstanding example of the art of watchmaking at its very best.

Back in 1993, on the occasion of its 125th anniversary, IWC set up an exclusive museum in the attic of its headquarters – by this time a listed building – and became Switzerland’s first watch manufacturer with such a facility. In 2007, IWC trumped its past achievements with a totally newly designed watch museum on the converted ground floor of the main building. In spaces once given over to the manufacture of cases and watch parts, light-flooded rooms and display cases set off the exhibits to their best advantage. Production has been relocated to more spacious premises directly next door, making room for many more exhibits and a multimedia presentation documenting the company’s history.

The new home of IWC watches represents the world of an international luxury brand: together with the objects on display, it creates surroundings that are at once modern yet timeless, luxurious yet functional, and with every convenience the visitor could possibly wish for.

Over 230 carefully selected items bear witness to a manufacturer that started making a name for itself with unusually reliable quality and unmistakable, universally appealing design from the very beginning.

For IWC, Corporate Social Responsibility (CSR) is all about the contribution they make towards improving society and the environment. They believe that embracing their ecological and social commitment will enable them to make a positive contribution to the well-being of our people, our community and our environment, and is ultimately the best way to guarantee their own long-term success. The company’s operations are therefore based on a holistic approach that combines supreme precision and exclusive design while ensuring the highest standards of sustainable industry practice.

IWC’s watch families – the Pilot’s Watches, Portuguese, Ingenieur, Aquatimer, Da Vinci and Portofino – look back on a long tradition. They attest the innovation of the engineers in Schaffhausen through four generations and embrace the broad range of the company’s watchmaking expertise: from robust watches for everyday use to professional sports watches and the complexities of haute horlogerie at its finest. These are joined by watch specialities such as the Grande Complication and the IWC Vintage Collection.

GDM team admits that visiting the IWC headquarters was a lifetime experience. 

Learn more about IWC by visiting their official website here.

Patrón Launches $7,600 USD Bottle of Tequila

Patrón Tequila has teamed up with luxury crystal makers Lalique to produce a bottle of extra añejo tequila worth around $7,600 USD. The Patrón en Lalique: Serie 1 – a limited-edition crystal 700 ml decanter containing a smooth, refined and rare extra añjeo tequila that is aged for at least four years in American and French oak barrels – will retail at fine spirits retailers and in select duty-free stores across the world and is limited strictly to 500 units.

Bamford Watch Department "Commando" Collection

Bespoke watch design mainstay Bamford Watch Department draws cues from the elite forces in the “Commando” collection for 2015 fall. Headed by George Bamford and his creative team, the collection consists of the Rolex Milgauss and Submarine models in three customized designs. Boasting spectacular coloration upheld by military standard Graphite Particle Coating (GPC), the reissued models are scratch resistant and withstand extreme temperatures and solvents, resulting in lavish timepieces crafted with utmost resilience.

Audemars Piguet Royal Oak Perpetual Calendar Ref. 26574

Audemars Piguet returns with a new take on its most popular model, the Royal Oak Perpetual Calendar. Available in four different versions — stainless steel and rose gold with either a navy blue or “Grande Tapisserie” silver dial — the reference 26574 features a larger case than its predecessors (up from 39 mm to 41 mm) so as to make both the dial and its indicators more legible. As per usual, the dial showcases day, date, astronomical moon, month and leap year displays while the 52 weeks of the year have been added in the form of an outer chapter ring and third center-mounted hand. Powering the design is a brand new caliber 5134 movement, which can be seen through the sapphire crystal case back.

The Royal Oak Perpetual Calendar Ref. 26574 is now available at Audemars stockists for $95,700 USD in rose gold while the steel version retails for $60,900 USD.


Breitling Chronomat 44 "Jet Team American Tour"

Breitling and Bentley teamed up to unveil the Bespoke Bentley Continental GT Breitling Jet Team series as a part of their longstanding partnership. Presented during the Seattle Boeing Seafair Airshow, the cars were created by Bentley’s Mulliner division in a limited number of seven vehicles, one for each of the seven Breitling Jet Team jets. Additionally, the owners also received the corresponding Chronomat 44 Breitling Jet Team Limited Edition numbered timepiece.

Featuring the Breitling Jet Team logo on the dial, a sleek black steel case, onyx dial and yellow accents, the watch takes from the official colors of the Jet Team’s fleet. Its case back features the Breitling Jet Team American Tour Logo with limited edition numbering.

Romero Britto x Hublot Classic Fusion for the 2015 Only Watch Auction

The bold look of Hublot’s Classic Fusion makes way for the art of Romero Britto as the Swiss watchmaker has tapped the Brazilian neo-pop polymath to customize its timepiece for 2015′s Only Watch Auction. Inspired by the pop art movement in the artist’s native country, the design combines the traditional art of enameling with Britto’s cubist leanings as the watch’s white gold dial boasts a vibrant miniature work of meticulously applied champlevé Grand Feu enamel. Finished with a black case and bold red leather strap, the piece will be sold alongside the canvas that inspired it November 7, 2015 at the Only Watch Auction in Geneva to raise money for Duchenne Muscular Dystrophy. For a look at some of the other 41 watches that will be auctioned off, head on over to the Phillips Watches website.



Hublot Big Bang Ferrari White Ceramic Carbon

Hublot continues to expand on its classic Big Bang Ferrari series this year, here issuing the flagship watch in deluxe ceramic and carbon fiber materials. Here we find the watch encased in micro-blasted zirconium oxide ceramic, an engineered variation on ceramic that is especially resistant to cracks. The 45mm shell protects the internal mechanism: Hublot’s proprietary UNICO 2141 caliber, which features a 72-hour power reserve. Enjoy a look above and pick up one of the 500 existing pieces at specialty watch retailers now.



source: hublot/hypebeast

Ursa Major Black Walnut Razor

Grooming company Ursa Major presents the black walnut razor. Representing the first razor produced by the environment-friendly skincare firm, the black walnut razor features a reclaimed black walnut handle as Ursa Major branding adorns the bottom. Compatible with both Gillette Mach 3 and Venus, the latest razor by Ursa Major highlights a refined and functional design. The Ursa Major Black Walnut Razor is available now at the brand’s online store for $36 USD, and in a limited quantity.




Patek Phillippe Watch Art Grand Exhibition @ Saatchi Gallery

Now on display at London’s Saatchi Gallery is the Patek Phillippe Watch Art Grand Exhibition. Offering “a rare insider’s perspective into the art of watchmaking within a family company,” the exhibition features 400 individual exhibits across 15 themed rooms, occupying over 2000m² to “recreate the world of Patek Philippe from the company’s historic Geneva headquarters to its workshop and museum.” Also on display is a complete collection of the watchmaker’s timepieces, including complications and grand complications, as perpetual calendars and minute repeaters appear alongside the likes of the Grand Master Chime — not to mention the first Swiss wristwatch ever created, which was crafted by the company back in 1868. Artisans are even on hand to demonstrate enamelling, guilloche work and precious stone setting.

The Patek Phillippe Watch Art Grand Exhibition opened May 27 and will remain on display through June 7.

Saatchi Gallery
Duke of York’s HQ, King’s Road
London SW3 4RY
United Kingdom


Bottega Veneta Pour Homme Luxury Shaving Collection


Bottega Veneta Pour Homme elicits a journey fusing rugged sensuality, subtle intellect, and raw intrigue that endures in the mind like a memory not soon to be forgotten. To mark the first anniversary of its signature men's scent, Bottega Veneta created the Luxury Shaving Collection, a proposal that offers an entirely new way to experience the unique fragrance.

Bottega Veneta Pour Homme is a fresh, intriguing and understated fragrance, one where distinctive Bottega Veneta notes of precious Labdanum, Fir Balsam and Bergamot blend into a sensuous leather signature with the power of to enchant. Woven with rare and noble materials that create an unforgettable, lingering masterpiece, the woody, aromatic scent takes us on an inspiring journey in time and place, and captures the essence of the Bottega Veneta man.

The new luxury shaving Collection incorporates an exfoliating scrub, a shaving cream, as well as an after shave lotion. Use individually with particular purpose, or combine the complementary products for the ultimate experience, using the collection as a whole to achieve the best results.

The Bottega Veneta Creative Director Tomas Majer Says, "There is something timeless and deeply personal about the ritual of shaving. The collection reflects Bottega Veneta's understand design aesthetic as well as an appreciation for this intimate masculine gesture."

So gentlemen take the opportunity to elevate your shaving process and own the new Bottega Veneta Luxury Shaving Collection as soon as possible.