The Power of Red


Red: it signifies power, boldness, and confidence. Whether you’re choosing lipstick or attire, don’t grab a the daring hue unless you’re feeling adventurous and want to make a statement. The color Red (it deserves to be capitalized) represents all things emphatic – stop signs, fire trucks and the #1 used emoji of all time: the red heart . You know me, I gotta go deeper than just making it all about what I have on…outfit details alone are boring, right?  Let’s dive into the psychology behind it. Red is a powerful color, so use its energy to communicate the emotion. It will be seen and heard; make no mistake! The color is completely contradictory and extreme, so it’s associated with superhero powers, danger, fury, or extreme love and passion.